Target Six

Develop a longer series of customer interview questions based on your Initial Interviews and Key Assumptions.

Write at least ten open-ended customer interview questions for your Customer Problems. You could consider using a tool like Customer Interview Script Generator.

For your Customer Problem,

Have a detailed 30-minute interview with at least 10 customers. > At least 2 of these 10 customers you have not interviewed before. > At least 4 of these 10 customers are new. See if you can select these additional 4 customers to resemble your Identified Lead Customers.
Record at least 3 conversations and upload the video (or audio) to your Google drive. Remember to listen for negative feedback. Do not let people be ‘nice’ and tell you only what you want to hear.
Write the names of the 10+ people you have interviewed, plus a one sentence description of their background and how you got in contact with them.
Write a bulleted list of any positive or negative key insights gained from the interview about each Customer Problem.

Comprehensive customer interviews

Access clearance

Startup, orientation and communication

Mission 1 - Mindset & Hardware Startup Landscape

Mission 2 - Idea Validation & Community Engagement

Mission 3 - Knowing Your Market

Company basics and messaging

Mission 4 - Brand name

Mission 4 - Brand heart

Mission 4 - Brand voice

Mission 5 - Revenue

Mission 6 - Sales

Design, prototyping and manufacturing

Mission 7 - Product specification template

Mission 7 - Product design

Mission 8 - Prototyping

Mission 9 - Manufacturing

Mission 10 - Regulatory

Funding

Mission 11 - Crowdfunding

Mission 12 - Fundraising

The launch and the legal consequences

Mission 13 - Go to Market

Mission 14 - Legal